Live on the Line Cover.png

Live on the Line

Beyond the Meter is one of my favorite projects, because besides being a bright, cheerful brand to work with, I thoroughly enjoy listening to the podcast. It’s a product I genuinely like and I’m proud to have worked on.

Live on the Line

Live on the Line is a virtual live webinar series featuring industry leaders and engineers answering questions about renewables and sustainable energy infrastructure solutions.

Initial development resulted in two concepts. Concept 1 called back to “Recording”, and blinked red/green light. Concept 2 reflected “Streaming”, and the modern version of broadcasting: live streaming.

The final set of graphic identifiers, pairing the infrequently-used yellows from the Duke Energy Sustainable Solutions palette with black.

Palette selected from Duke Energy’s primary and secondary palettes, and Duke Energy Sustainable Solutions’ expanded palette

Elements selected from Duke Energy Sustainable Solutions elements, including the introduction of the white grid on light green

Assets for the series included emails, social media images, drawings, and presentation graphics.

Emails for the series used our simple email template.

Social media post

Primary drawing for Live on the Line