This project is one of my favorites, because besides being a bright, cheerful brand to work with, I thoroughly enjoy listening to the podcast. It’s a product I genuinely like and I’m proud to have worked on.
Duke Energy Renewables developed Beyond the Meter with Smart Energy Decisions. The podcast is designed to bring more obscure renewable energy topics to a mainstream audience with limited industry jargon. As an avid podcast listener myself, I’m familiar with podcast artwork and makes for a recognizable podcast brand. Because this was a joint venture, and while we are known sponsors, we didn’t want this too closely associated with our branding. Because it would still need to pass through Duke Energy’s brand review, it would still need to use accepted brand elements.
I dug into the secondary palette to depart from the usual blues, teals, and greens of Duke Energy. The bright yellow reflects the cheery mood of the podcast theme song. The typography remains in the Duke Energy font family, News Gothic, using the condensed version.
The primary graphic for the podcast is the cover artwork. It will appear tiled with other podcast covers, so I want it to be easily read and identifiable. Not much is needed besides the name and the logo graphic.
The running dashes won out, and the palette easily fell into place.
The remaining assets were advertisements on trade website, website banners, and social media images.
For kicks, I made some animated email signatures - a fun exercise in gif-making.